The Brief
Something Borrowed had been playing music together for about 15 years but were wanting to take their online presence to the next level.
Our Approach
A new website was a critical first step, we redesigned the site to be mobile responsive, fast and to include a lot of video and audio so that potential customers could see and hear them in action to see if they were a fit.
We built a video to showcase their talent, with great quality audio and provided a range of ideas to further grow their business.
We also discussed and implemented key strategic changes from online directory listings, link building, seo for the website and other approaches to reach potential customers.
The Result
The results were fantastic and in a short time, both Adam and Brendan were able to leave their day jobs so they could focus full time on Something Borrowed.
Overall traffic went from very limited to over 10x in a short time. But not only that, the conversion rates went up by showing them in action and generated a large quantity of quality leads.