Hootsuite is the most widely used platform for managing social media


Hootsuite is the most widely used platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn,Google+, YouTube, and many more.

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Unlike other social media management tools, Hootsuite gives a great overview in multiple dashboards so you can group your social media streams the way you like, assign conversations to your team members and automate publishing of articles from feeds you define. Cross social media publishing is made very convenient with the option to schedule your posts in advance.

Recently Hootsuite added the option to create social media campaigns to create awesome interactive promotions for your audience. Now it's a breeze to target your peers and get them involved with your business.

The recently upgraded Analytics gives you a better overview of how your social media actions are resulting with your audience, so it's easier to follow up on your efforts.


The main reason my company purchased this tool was to better manage the various social media accounts for our clients. Before we would need to constantly be logging in and out of various channels, which takes up a lot of time in the day that we don't really have to commit. While originally concerned about the price, it has been worth it in saving time. Our billing time has gone down immensely for our clients and the stress on our end has become tolerable.

I have been using Hootsuite for a few years to manage the social media accounts for my clients. It makes it a lot easier to schedule posts on multiple platforms for multiple clients, manage their reputation online, and ultimately save me time. I'm quicker to respond and engage with customers, which is key to social media management. Additionally, if needed, I'm able to add multiple managers to the tool so that we can all be keeping an eye on the conversations happening about our clients online.

Hootsuite is a Social media management system or tool (SMMS/SMMT) which will manage all your social accounts on a single platform. This will be pretty helpful for managing all your social networks and the works related to that like scheduling a message, measure ROI, etc. Hoot suite will let you connect to over 35 popular social networks and all these from a single panel.

Hootsuite offers you more handy features that you need to maintain your social media profile active and interesting. This tool will be helpful to start-ups which are fighting for their place and to increase their reach.

Curated from Hootsuite Review 2016 – Ultimate Social Media Management Tool