When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on.
I personally use these eight steps to create a LinkedIn profile that creates 10-15 sales appointments every week and a very comfortable six-figure business – not to mention this strategy helped inform my book, Ultimate Guide to LinkedIn for Business.
But knowing how to identify your customer avatar is one of the few skills that applies to every marketing discipline. That’s what makes it the Swiss army knife—you can use it in every single marketing discipline.