Digital Marketing

A great landing page is simply one that clearly defines its value to its audience and generates leads, but the most effective way to do this depends on your specific audience, brand, and industry.

When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on.

Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

Social media marketing, content, and conversational marketing are evolving every day, and search engine optimization and marketing (specifically PPC) are no exception to that rule.

I personally use these eight steps to create a LinkedIn profile that creates 10-15 sales appointments every week and a very comfortable six-figure business – not to mention this strategy helped inform my book, Ultimate Guide to LinkedIn for Business.

Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business?

Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business?

Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy

Before you create a Lead Magnet, you need to know who your ideal customer is, where they are, and what they will buy.

But knowing how to identify your customer avatar is one of the few skills that applies to every marketing discipline. That’s what makes it the Swiss army knife—you can use it in every single marketing discipline.

Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business?

How did we decide which of the many marketing podcasts should make the cut?