The goal was to increase traffic and focus on some specific areas that were not getting appropriate exposure. This work to complement a website that was setup at the beginning of the report in the image.
The new website was SEO friendly, but there was going to be a lot of effort required to updated old addresses on website directories from previous directories. Also, additional focus was required on social media, content creation and measuring the success of existing marketing channels.
In a short amount of time Jodie’s traffic increased by a factor of about 20x, social media exposure improved and began to generate referrals and bookings.
As a result, Jodie not only received more leads than previously but also became more familiar with how to effectively market her business giving her success that will stretch well into the future.