Jodie already had a website, but was unhappy with it. And having been in business for over a decade, it was time to grow and drastically overhaul the business image. The keys to doing this were going to be a website, logo and some systems to make it easier for booking clients.
We replaced the website with a more modern design that is mobile responsive and incorporated a new logo and color scheme.
We also integrated systems for booking appointments for Jodie and her clients, making automated reminders and a very consistent experience for clients.
Many of Total Wellbeing’s clients have said how much they like the website and it’s given Jodie a way to continually add to the site through blog posts which have had a great impact on Google rank.
Customers were slow to get onto online booking, but over time it’s shifted to over 80% of clients booking either at the end of their previous appointment or doing it themselves online. This has resulted in faster service, and more bookings.
The total impact of the new site, online bookings and branding changes has resulted in approximately doubling the size of the business over a 12 month period. Of course Jodie is a fantastic therapist, and this is a requirement to this growth, but the website and other changes gave the opportunity to grow that would not otherwise have existed. Consistent quality, service and effort has allowed the opportunity to be seized with both hands. Great work!