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Charters & marine services / Design proposal

Fishing charters & marine services

A practical maritime identity for a business that combines fishing experiences with professional marine services.

Design study for 38° South Charters & Marine Services

  • Maritime website
  • Service architecture
  • Enquiry journeys
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BeforeTheir designWebsite capture
Fishing charters & marine services — their website design, full-page capture
AfterOur redesignExplore the complete design
Fishing charters & marine services — our design, complete page

Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.

What the transformation changes

A clearer reason to choose. A simpler way to enquire.

01

Separate a day out from a work enquiry.

Their design. Fishing charters, marine services, transport and instruction share a single service listing and accordion area.

Our redesign. Dedicated charter choices and a separate commercial-work section give leisure customers and professional buyers their own routes.

Both audiences can see a relevant offer without unpicking the entire service list.

02

Make the practical details part of the pitch.

Their design. Prices, inclusions and what to bring are available inside expandable descriptions.

Our redesign. Trip presentations, vessel specifications, preparation details and skipper information are organised into distinct sections.

A visitor can understand both the experience and the operational capability before asking for a quote.

This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.

Fishing charters & marine services

Their design

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