Sea kayaking / Design proposal
An approachable outdoor identity, pairing local scenery with useful detail for first-time paddlers.
Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
Their design. The page names tours, rentals, paddleboards and tuition in a short introductory passage.
Our redesign. Separate tour and rental cards show how the options differ, alongside local-water imagery and experience details.
Visitors can approach the business with a clearer idea of the outing they want.
Their design. The original relies on visitors contacting the business to work out the details.
Our redesign. Forecast-led planning, launch preparation, FAQs and a simple call-to-book sequence explain how that conversation works.
The personal approach remains, with more questions answered before the call.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
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