Sailing cruises / Design proposal
A relaxed, considered presentation of private sailing, with inclusions and cruise options easy to compare.
Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
Their design. Cruise options are described in a sequence of text-led blocks below the introductory media and notices.
Our redesign. Distinct cruise cards organise durations, inclusions and the type of occasion, supported by larger sailing imagery.
The visitor can compare the kind of time aboard they want to arrange.
Their design. Crew, yacht and practical information are spread across the navigation and homepage.
Our redesign. An owner introduction, three-step enquiry sequence, FAQs and an availability prompt bring those decisions together.
The design encourages an informed availability enquiry rather than assuming a date is bookable.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
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