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The Strange Thing That Happens In Your Brain When You Hear a Good Story — And How to Use It to Your Advantage

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We’re hardwired to be pulled into good stories. Think about the last time you watched a movie or read a book and were suddenly snapped back to reality by a loud noise in the room.

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Reflecting on My Failure to Build a Billion-Dollar Company

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I thought Gumroad would become a billion-dollar company, with hundreds of employees. It would IPO, and I would work on it until I died. Something like that.

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4 Lessons We’ve Learned, Sometimes the Hard Way, About Inclusive Marketing

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Over the years, too many have been filled with perfect, young hipsters in beautiful houses, living in cool cities. Our products are for everyone, but our images were not telling that story

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Why Marketing Analytics Hasn’t Lived Up to Its Promise

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How can it be that firms have not seen any increase in how analytics contribute to company performance, but are nonetheless planning to increase spending so dramatically?

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An Incomplete Guide to Inclusive Language for Startups and Tech

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It does ask something of us. It asks us to try. To change deeply embedded habits. To consider the implications of words and phrases that have long gone unchallenged. To dig deep into empathy and imagine an experience not our own

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How to Become a Customer Acquisition Expert

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About 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began.

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‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals

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Top marketers aren’t joining the movement. Instead, they say they’re giving Facebook time to work on solutions and will continue to put their ad dollars toward the platform. Why? Because the priority for most marketers is a return on advertising spend. And despite its privacy problems, Facebook continues to deliver plenty of it.

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SEO Is Back. Thank God.

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Facebook overtook Google as the top traffic source on the web. Prior to Facebook, the best way to reliably obtain traffic was through search-engine optimization, formatting web content so that it would rank highly within search engines.

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What Creativity in Marketing Looks Like Today

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What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?

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The 9 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team

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Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space.

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37 Office Halloween Costume Ideas for Marketers Who Procrastinated

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In the fast-paced and often hectic marketing/tech world (not to mention a culture where every costume seems to be a “sexy” or “drunk” something) it can be difficult to come up with a creative, easy-to-make costume that’s also safe for work.

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How to Write a Badass Professional Bio for Every Platform

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Writing about yourself isn’t easy. It’s a fine line between cocky and confident and you’re never quite sure when you’ve locked down the totality of your career and passions.

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