Submit a Website Project Creative Brief

Help us get a thorough understanding of your project.

  • 100 words about your company. How long have you been in business? How large is your company? How many people work for you? A description of your service, products or what makes you different.
  • Please tell me about your current audience and any new audience that you wish to attract.
  • In your opinion, what is wrong with the current design? What do you think works well? How much web traffic (visitors) do you get? How old is this current design? How do you update content on it?
  • What do you want the new website to do?
    Increase your web traffic
    Increase your brand awareness
    Add a new functionality, such as eCommerce or Blog
    Make more sales
    To become mobile friendly (responsive website)
    A booking system
    More intuitive contact forms
    Who are your main competitors, both locally, and nationally?
    Are you rebranding?
    Will you be adding new content as part of the rebuild?
    Who will be creating this new content?
    How many pages do you think the new site will require
    Is this more than your current website design?
    Will you be using the same content as on your existing site?
    Will you be rewriting content?
    Do you need help writing content?
  • This is the information that often people shopping around for a new website keep close to their chest.

    The frustrating part for you, the client, is if you come to a design agency with an idea of a budget in mind, you can save yourself a lot of time, energy, and ultimately costs.

    As a business person I understand that you want to see what is being offered, and at what cost. As you can see from a quick search on Google, you can websites build from fees of as little as $5 to well into six figure sums.

    In which case, provide a price bracket. You may have set aside $4,000 – $6,000 – A very reasonable figure to have when dealing with professional web designers. You may have set aside $10,000 – $15,000. Again tell us.

    With an open declaration of budgets, and the same brief sent to each design company, you will get a similar quote, but potentially with very different solutions.

    • What budget do you have in place for the design of your new website?
    • Do you require further marketing to launch the new website?
    • Will you require support, or maintenance moving forward?
    • Is training or maintenance required if you commission a Content Management System?
    • Do you have a set of priority keywords and phrases ?
    • Will this be addressed in the build / how ?
    • How is this measured after the build ? what are the metrics / KPI’s  (before and after analysis of traffic, referring sites, terms ?)
    • Is content editing to be done with SEO in mind … in-house or by specialist?
  • With design being so subjective, your opinion is crucial. We always have more in-depth chats with you before starting any work. One thing that always helps us to gauge your personal preferences is to see what you like. With this in mind please provide:
    • 2 or 3 examples of website you like and why
    • Is it the navigation?
    • Do you like the colours used, or images?
    • Perhaps you admire the tone of voice they use to engage visitors?
    These do not have to be from your industry at all, and it helps if they are not. A wider view is far more informative to us. What I do ask is you be specific. Take time to look around, research, look at ‘award winning website design’ on Google, and see what is out there. We all spend most of our time on a small selection of websites, not knowing how many other ‘great’ websites are out there. Find out. Let us know. We also like you to flag up an example of a website you dislike – funnily enough, this is often the easiest question of all.
  • Each and every client of ours has an idea in mind of when they wish the new website to be ready.

    Luckily not many expect a new website in a week. A considered and through website build takes a bit longer than this!

    • Are you tying in the launch of the new website with a new product launch, exhibition, or seasonal event?
    • Ideally provide a completion date. With this we can work backwards to ensure that deadline is hit and proved a start date, and launch date.

    95% of delays are caused by a client who agrees to supply all the new content, and then discovers that doing this, along with a full time day job, is an arduous task.

    Your design agency can provide all of this for you, but will be an extra cost. Far better to let them know now so the costs can be factored in (and at a discount), than to admit halfway through that you are struggling and can’t get it to them for weeks.

    Photographs take time to research. Text, headlines, calls to action and a marketing strategy for new web pages take time to create, to amend and to settle on.

    All of this needs to considered.

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