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Whale watching / Design proposal

Whale watching in Albany

An experience-led layout that brings the wildlife, the vessel and the booking decision into focus.

Design study for Albany Whale Tours

  • Experience website
  • Content design
  • Responsive presentation
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BeforeTheir designWebsite capture
Whale watching in Albany — their website design, full-page capture
AfterOur redesignExplore the complete design
Whale watching in Albany — our design, complete page

Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.

What the transformation changes

A clearer reason to choose. A simpler way to enquire.

01

Put the experience in the foreground.

Their design. A prominent seasonal notice leads into tours, reviews and other information.

Our redesign. Larger marine photography and a dedicated onboard-experience section introduce what a trip aboard Sail-A-Way feels like.

The page can create interest while leaving space for practical information.

02

Give planning a simple sequence.

Their design. Tour choices and booking links are present, with details distributed through the page and linked options.

Our redesign. Separate trip cards, a three-step joining sequence and FAQs organise the route from interest to a booking enquiry.

Visitors can find the next action without treating every section as equally important.

This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.

Whale watching in Albany

Their design

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