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BeforeTheir designWebsite captureAfterOur redesignExplore the complete design Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
A clearer reason to choose.
A simpler way to enquire.
01
Make the boat choice more visual.
Their design. The homepage lists canoe, motor-boat and paddle-boat hire with short capacity and duration descriptions.
Our redesign. Individual boat cards and river imagery give the choices a clearer visual hierarchy.
Families can begin identifying a suitable activity before contacting the operator.
02
Show how an outing comes together.
Their design. Equipment and group hire are mentioned in the introductory copy, with contact details further down.
Our redesign. Inclusions, school and community options, booking steps and practical questions receive separate sections.
The site explains what to discuss and how to arrange the outing.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
Designed for a smaller screen, too.Next projectA scuba diving school↗︎