Cycling & walking tours / Design proposal
A warm, editorial tour website for travellers who want the journey to feel as good as the destination.
Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
Their design. A substantial introduction and a date list sit above a large set of tour images and links.
Our redesign. Structured trip cards bring the available journeys forward, with a clearer hierarchy between destination, description and action.
Visitors can shortlist a trip before committing to longer reading.
Their design. Support, accommodation, meals and camaraderie are explained mainly within long paragraphs.
Our redesign. Dedicated sections separate practical inclusions from the social experience, using group photographs and shorter blocks of copy.
The value of a guided holiday becomes easier to see as well as read.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
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