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Private yacht charters / Design proposal

Private charters on Sydney Harbour

An editorial charter website with a premium feel and space to compare the vessels and experiences.

Design study for Charter Boat Central

  • Premium website design
  • Fleet presentation
  • Charter enquiries
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BeforeTheir designWebsite capture
Private charters on Sydney Harbour — their website design, full-page capture
AfterOur redesignExplore the complete design
Private charters on Sydney Harbour — our design, complete page

Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.

What the transformation changes

A clearer reason to choose. A simpler way to enquire.

01

Make the fleet feel easier to choose.

Their design. Boat cards present specifications in a dense grid beneath several introductory messages and booking prompts.

Our redesign. Larger boat presentations and a focused fleet section give the photography and key details a more deliberate hierarchy.

A group organiser can explore the boats without losing sight of the experience.

02

Connect the boat to the occasion.

Their design. Private functions, catering and trip options are described across multiple text-heavy sections.

Our redesign. An occasion-led section, crew and inclusions information, FAQs and a closing planning prompt build on the existing offer.

The enquiry can start with the event and the group, not just a vessel name.

This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.

Private charters on Sydney Harbour

Their design

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