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BeforeTheir designWebsite captureAfterOur redesignExplore the complete design Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
A clearer reason to choose.
A simpler way to enquire.
01
Help visitors choose their adventure.
Their design. Activity links lead into a general introduction and a small set of similarly styled tour descriptions.
Our redesign. Surfing, kayaking, hire and group options receive distinct visual treatments and an activity selection area.
A family, beginner or school organiser can find a relevant way into the offer.
02
Make the first visit feel less uncertain.
Their design. Useful prices and descriptions are present, but visitors still need to follow individual links to explore their options.
Our redesign. Beginner-friendly copy, experience imagery and a dedicated question section sit alongside the activity choices.
The page helps visitors understand what to expect before making contact.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
Surf lessons & kayaking in Apollo Bay content and interface detail
Designed for a smaller screen, too.Next projectPrivate cabins near Wilsons Prom↗︎