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Family fishing charters / Design proposal

Family fishing trips in Geelong

A bold, friendly charter direction built around the appeal of a good day out together.

Design study for Geelong Fishing Charters

  • Experience-led design
  • Charter information
  • Booking enquiries
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BeforeTheir designWebsite capture
Family fishing trips in Geelong — their website design, full-page capture
AfterOur redesignExplore the complete design
Family fishing trips in Geelong — our design, complete page

Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.

What the transformation changes

A clearer reason to choose. A simpler way to enquire.

01

Let families see their day out.

Their design. The homepage concentrates much of the offer into a welcome paragraph, lists and promotional notices.

Our redesign. Photography and dedicated inclusion sections explain the atmosphere, equipment, food and space aboard.

Visitors can picture the experience rather than assemble it from a list.

02

Make the right trip easier to find.

Their design. Family trips, specialty fishing, private charters and vouchers are mentioned within the same text-led introduction.

Our redesign. Individual trip cards distinguish those needs and lead into crew information and a direct planning invitation.

The website gives an enquiry a useful starting point before the phone call.

This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.

Family fishing trips in Geelong

Their design

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