Migration advice / Design proposal
A Vietnamese-language website that makes a complex, personal decision feel clearer and more approachable.
Their design beside our redesign. Our redesign has not been deployed. Design captures from 2026-09-27.
What the transformation changes
Their design. The homepage presents a lengthy sequence of visa subclasses and explanations alongside promotional messages.
Our redesign. Visa routes are grouped around relationships, family, study and work, and more complex situations, with clearer section headings.
Visitors have an easier starting point for identifying the conversation they need.
Their design. Service information, success stories and contact invitations compete within a long page.
Our redesign. A calmer hierarchy separates the pathways, the consultancy’s approach and the invitation to discuss an individual situation.
The website helps organise an enquiry without pretending to replace tailored advice.
This is a design and content assessment of the two versions, not a claim of measured increases in enquiries, search rankings or loading speed.
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